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Course Catalyst™
Six Easy Steps to Create an Online Course that Converts

In just a few weeks, go from idea to implementation with a fully developed, validated course—equipped with the structure, delivery strategy, and tech setup you need to launch confidently and profitably. You will Implement The 6 C’s of a Course That Converts.

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Why

Course Catalyst

Why Strategy Matters

Make It Personal: Application = Engagement
Perceived Value: Waste My Time = Waste My Money
Creates a Shared Experience
Increases Return on Effort (ROE)

3 Simple Steps To Make A Course An Asset

Choose One Thing
Craft The Customer Journey
Implement Systems That Sell

What's Included In The Course Catalyst...

WELCOME

Welcome to the Course Catalyst: The 6 C’s of a Course That Converts

Learn the 6 C's of a Course that Converts and prepare to implement them step by step during the 6 key modules of the course.

Welcome Video
Resources
Accessing Live Sessions and Course Materials

MODULE 1

Clarity & Content Promise

Every successful course starts with one thing: A Promise. In this first module, we strip away the overwhelm and zero in on the core transformation your course delivers. Why? Because your course isn’t built on content—it’s built on trust.

Live Class Intro: Clarity & Content Promise
Resources

MODULE 2

Customer Journey Design

A great course doesn’t just deliver content—it takes your learner on a transformative journey. In this module, we shift your thinking from “What should I teach?” to “How do I guide someone through change?”

Live Class Intro: Clarity & Content Promise
Resources
Transformation Map

MODULE 3

Connection & Characters

The courses that change lives aren’t just well-structured—they’re deeply felt. In this module, we explore the heart of your course: connection. Because content alone doesn’t convert—connection does.

Live Class Intro: Connection & Characters
Resources

MODULE 4

Content Delivery & Tech Clarity

This is where most course creators stall—and where you’ll surge ahead. In Module 4, we cut through the chaos of content creation and tech overload so you can actually build what you’ve planned. No more staring at a blank screen. No more 47 open tabs. No more wondering which button to click next. "

Live Class Intro: Content Delivery & Tech Clarity
Resources

MODULE 5

Monetization & Continuation

Your course is not the end of your offer—it’s the beginning of your business. In this module, we’ll show you how to turn your course into the foundation of a sustainable income stream. Because a well-designed course doesn’t just deliver transformation—it opens doors to what’s next.

Live Class Intro: Monetization & Continuation
Resources

MODULE 6

Launch & Champion Creation

This is where your course meets the world—and your learners become your greatest advocates. In Module 6, we bring everything together for a clean, confident launch. No unfinished folders. No clunky delivery. Just a polished, professional course, fully loaded and ready to deliver real results.

Live Class Intro: Launch & Champion Creation
Resources

Finish

Your Finish Line to Launch and Next Steps

You did it. You didn’t just plan a course—you built a product, a promise, and a platform for transformation. In this final module, we bring everything full circle. You’ll look back at the journey you just completed—from clarifying your course’s promise to mapping your learner’s transformation, creating content with confidence

Resources
Invitation: What’s Next? Your Course Is Ready—Now Let’s Make It Real

Course Catalyst™

The Content Creator's Journey

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Course Journey Мар...

Clarity & Content Promise: Define your course idea, audience, and outcomes

Connection & Characters: Build engagement into your curriculum

Customer Journey Design: Map out modules and learning milestones

Monetization & Continuation: Build an offer stack and plan post-launch

Course Launch & Champion Creation: Package, launch, and collect testimonials

YES, I WANT IN!

Creator

Crystal Gifford

Dr. Crystal Gifford, CEO of EdgeTech Global, is a visionary leader with over two decades of expertise in finance, economics, and educational innovation. She excels in transforming ideas into structured, market-ready content and systems, specializing in curriculum development, intentional instructional design and business strategies. Dr. Crystal's approach is centered on making learning engaging and actionable, helping clients turn their intellectual property into income-producing assets.

Dr. Crystal’s focus is on developing systems that not only boost business efficiency but also foster greater operational freedom...

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